切換隱藏選單

如何在30秒內讓對方點頭

In 1994, Barnett Helzberg, Jr. was walking by The Plaza Hotel in New York City when he heard a woman hail Warren Buffett. Helzberg approached the legendary investor and said, Hi, Mr. Buffett. I’m a shareholder in Berkshire Hathaway and a great admirer of yours. I believe that my company matches your criteria for investment.Send me more details, Buffett replied. A year later, Helzberg sold his chain of 143 diamond stores to Buffett.

Helzberg’s story is a classic example of a powerful elevator pitch. An elevator pitch gets its name from the 30-second opportunity to tell and sell your story during a three- or four-story elevator ride. The 30-second parameter is based on the typical attention span, according to the book How to Get Your Point Across in 30 Seconds or Less by Milo O. Frank. It’s one reason why the standard commercial or television sound bite lasts 30 seconds.

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