No question, teamwork is in and lone wolves are out in the modern organization, and that can make it tough for the individual to shine. Companies are loath to play up one employee’s contribution over another’s for fear of damaging morale or creating a star system. And coworkers hate a braggart.
But you don’t have to sublimate personal glory in the name of the team. Forget sacrificing the credit to others: Communism didn’t work, says executive coach Marshall Goldsmith. We live in a capitalist world--but when we go to work, we’re supposed to pretend we have no self-interest?
Given that companies aren’t likely to buck the team spirit anytime soon, we set out to discover how to take credit without coming off like a self-promoter.