Gwilym James, Head of Online Marketing in Taipei is meeting with his Singaporean counterpart, Fiona Potter to discuss the success of a recent viral marketing campaign for a new line of luxury automobiles aimed at the growing number of super rich living in Asia.
Fiona: Thank you for bringing me up to speed on the success of your recent campaign, Gwilym. Would you mind summarizing the key points for me? I really think this is something we can implement over here.
Gwilym: Not at all, Fiona. Well, as you can see, there was a real surge in sales following the release of the ads. The success is unprecedented.