蘋果新明星，能再造明星蘋果？

「當你信任同事，並讓公司裡每個人對彼此有同樣的信任感，大家就會覺得被充分授權，工作時不會受限。」

“When you have trust and you get that trust in place throughout the company, people are empowered - people are free.”

關於品牌精神：

「我們的口頭禪是：『怎麼做對品牌最好？』因為這個品牌絕對比我們每個人都活得更久，對吧？更何況我們是全球品牌。」

“We always had the mantra,‘What's best for the brand?’Cause the brand is going to outlive everyone of us, right? And this is a global brand.”

關於銷售理念：

「無論在網路上，或實體零售，銷售理念應該是一致的，帶給消費者的體驗也一樣。」

“Online, offline - it's gotta be the same.”

關於方向：

「就像賽馬，一切計劃正蓄勢待發。重點是，我們是否具有共識，讓馬兒都跑對方向？」

“It's like racehorses, and they are just waiting to go. The question is, have we really solidified the vision properly in order to let the racehorses run?”