Cover Letter 比你想得還重要！不好好寫，人資直接秒刪履歷

-主導國內外知名電子書平台線上100+場專案活動規劃 / 年，包含OO電信、XXX、OOO、XXX等 13 個通路平台代理與關係維護，另維繫 78 個客戶的關係，促成+88%的續約率。總結而言，在做任何產品活動時，都會站在客戶端思考如合達到雙方共贏的結果。

我相信過去的經歷，可以讓我在貴司發揮更大的價值，如果您正在尋找一位有熱情、專業且願意與團隊共同成長的BD/KA，我相信我是最合適的人選。附件為我的履歷及推薦信/影片，歡迎參考。以下為我的聯絡資訊，期待您的進一步聯繫。

OOO 敬上

【範例二：應徵 Airbnb Regional Community Manager 】

Dear Hiring Manager:

My name is Elvis Lin, working as Team Lead of Community Team at Gogoro Taiwan for nearly 4 years. Before that, I was the first Store Manager of its foremost Flagship Store. Since 2016, Gogoro has been Taiwan’s most high-profile start-up with nearly $500 million investment. It swiftly becomes the biggest and most renowned electric scooter company in Taiwan, whose monthly market share is up to 20%, ranking 3rd, in entire scooter industry in Taiwan. People say it’s highly likely to become Taiwan’s first Unicorn start-up. 

I have been a tour lover for almost entire life. The Exchange Student Program in Paris played an important role in my graduate school days. I still remembered I was nervous when going to Paris in 2006 because my French was so awful then. A friend picked me up at the airport, helped me check into the dorm, and left. After expending a lot of effort purchasing a telephone card, I was finally able to call my girlfriend in Taiwan. I burst into tears right away when I heard her voice. Misfortune never comes alone. Within 3 days, I lost my passport. And I immediately found that my French was quite bad in comparison with that of my classmates (and French people aren't friendly at all!) You’re automatically discriminated against if you don’t speak French fluently. But all of these couldn’t knock me out at all. I spent 6 hours per day improving my French, kept on conversing with others, and studied for cultural differences. I read papers, listened to internet news, and kept the TV on almost all day long until it exploded, all of a sudden, one night. Moreover, I was never afraid of joining conversations, and my optimistic attitude and droll humor made my friends like me entirely. Topics like NGOs, Italian politics, the French economy enlivened in our discussions in all sorts of bars, which help me constitute my European exposure. This living experience in Paris did not only prove that I am able to easily adapted to any exotic environment, but enable me to plan the most outstanding local trip for my then-girlfriend and her mother and later she became my wife! 

Here are some highlights that you might find relevant:

I joined Gogoro in Jan. 2015, and now is top 6% most veteran employee. In addition to proven achievement and contribution both in Marketing and Business Operation functions, as an early employee, I know this Taiwan’s most high-profile start-ups’ history, background, tough challenges, ups and downs, criticism and compliments, and so on and so forth. I have lived with Gogoro for nearly 4 years, which made me believe I could make similar contribution to a fast-paced enterprise like Airbnb.

As a Community Manager, leading 3 teammates, we established an unprecedented community in Taiwan. Via online and offline engagement, we do not only satisfy our customers, but make them loyal to the community and company, then become our best ambassadors to recommend friends and families to buy scooters, nearly 50% of new Gogoro owners purchase scooters via referral, which saves enormous marketing cost of conversion. 
 
Other key contributions include: 1) Save the company at least 30 times out of PR Crises; 2) Work with agency to build WOM and Gogoro’s online reputation by creating more than 40 topics; 3) Act as interviewer, writer, and editor to create or re-post more than 160 articles, and it quickly attracted 180 thousand post views within 4 months, among which, one article’s post view even surpasses 20 thousand organically. Some articles individually obtained over 100,000 views; 4) Act as a GTM Manager for over 100 Gogoro accessories, and ensure its success by leveraging influencers’ open-boxing, 3rd-party collaboration, event sponsoring, and so forth. to help bring USD $XXXXX million revenue. 
 
Didi Bethurum, former Global Marketing Director of Gogoro also said to me: “Your passion and zeal in work are one of the most important traits I see from you, please keep it up.” Their endorsement also prove I am a little bit crazy, always deliverable, hungry, and always want to make impact.
 
To conclude, I believe that my experience would make me an ideal fit for your company as marketing positions. I have attached my resume to provide more information about my background and would appreciate the opportunity to discuss how I may be able to contribute to your organization. Please do not hesitate to contact me at [email protected].

Kind regards,
Elvis Lin

【範例三 ：“ Community Engagement Manager ( Hsinchu ) “ of ASML】

Dear HR Professionals:

In regard to the open position of “ Community Engagement Manager ( Hsinchu ) “ that ASML has posted, I am very interested in the opportunity. Perhaps after reading this letter and enclosed resume, you will agree we have a mutually beneficial reason to meet. To begin with, I like to share what Kirk James, Chief Marketing Officer at Gogoro, commented me:
“As the leader of Gogoro Social Marketing and Community Management, and an early leader in developing our one-of-kind retail experience, Elvis channeled his many talents into building a hyper-engaged community of brand loyalists that not only helped expand our business but helped shape its identity. His deep understanding of our business and empathy for our customers helped us to inspire hundreds of thousands of riders in Taiwan to take action, and take pride in their partnership with our brand. Yet he was equally in-tune with customers who needed help, had challenges or found gaps in our care - and personally saw to it that they got the support they needed. The teams he helped build, and the practice he helped design, will continue to grow and expand on his example.”
To meet this position’s requirement, my credentials include:
•    5+ years of Industry experiences in 7-Eleven’s City Café, Nestle Nespresso, and 85 Degree C.
•    6.33 years working at Gogoro as Senior Manager of Customer Engagement Marketing and Community and its globally first-ever Flagship Store Manager.
•    A diverse background with B2B Sales, B2B Marketing, B2C Marketing, and Training.
•    A track record of increasing both of job and management scope.
•    Respected leadership skills in motivating and empowering user community made up of 370 k Gogoro users to make great social impact.
•    Expertise in project management for marketing campaigns, accessory launches, fw & sw update communication plans, and so on.
•    Proven accomplishment in retail trade expansion and B2B sales.
•    Abundant experience and sharp communication and persuasion skills, who delivered 200+ speeches concerning Gogoro and marketing.
•    An uncompromising emphasis on problem-resolving, result, and teamwork.
Last but not least, as a story-teller, I’m addicted to make positive impact towards people around.
As a determined and enthusiastic person, I’m willing to take all kinds of challenges and crash them one by one. Yen-Yang Chen, Marketing Director at Gogoro, had described me:
“Gogoro's most valuable asset is customer community and Elvis was the person who created it from the scratch. Elvis is energetic, determined, dedicated and with infectious enthusiasm. When I worked with him in Gogoro, he demonstrated his strong networking capability in leading a team of 5 to engage with 300K+ Gogoro customers and built up the most influential and engaging customer community in Taiwan.”
To sum up, it’ll be my pleasure to have the chance for an interview to discuss your needs and outline my strengths in person. You may reach me at (886) 9OO-OOO-OO9. Thank you for your time and consideration of my resume, and I look forward to speaking with you.

Sincerely,

Elvis Lin

Enc: Resume