創業家教你的事：問問自己，你想要什麼樣的世界？
圖片來源：unsplash.com/morgansessions
美國《公司》雜誌網站（Inc.）精選12位創業家名言。其中有《Cheers》雜誌150期專訪的LinkedIn創辦人雷德．霍夫曼（Reid Hoffman）、164期專訪的印度和平獎得主穆罕默德．尤努斯（Muhammad Yunus），以及169期專訪的Dyson創辦人詹姆士．戴森（James Dyson）。
在看完這些創業家的智慧之言，不妨也看看《Cheers》雜誌的專訪，學習這些創業家的經驗！
1. 美國化妝品牌玫琳凱創辦人玫琳凱．艾施
「不要限制自己。很多人被自己的想像侷限，但你其實可以達成想做的任何事。只要記得，相信自己，就能達成一切。」
Mary Kay Ash: "Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve."
2. 2006年諾貝爾和平獎得主、社會企業家穆罕默德．尤努斯
「商業行為是為了解決問題，但不代表一定要得到最大的營收。我最初的目標就是想找到解決問題的方法，才會選擇面對貧窮議題。」
「我採取很多行動去傳達理念，其中之一是微型貸款，更因此創辦格萊珉銀行。由此可見，商業行為一樣能同時保有社會關懷。只要問問自己：你是誰？你想要什麼樣的世界？」
Muhammad Yunus: "Business is about problem-solving, but it does not always have to be about maximizing profit. When I went into business, my interest was to figure out how to solve problems I see in front of me. That's why I looked at the poverty issue. I got involved in lots of things to address it, and one of them was money lending with loans and credits and savings accounts, and in the process I created Grameen Bank. So you can also have social objectives. Ask yourself these questions: Who are you? What kind of world do you want?"
3. 美國西南航空創辦人賀伯．凱勒赫
「有一句我始終謹記在心的忠告是：每個人都應該被當作「人」來尊重和信任，無論他的位置或頭銜是什麼。」
Herb Kelleher, co-founder of Southwest Airlines: “One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.”
4. Facebook創辦人馬克．祖克伯
「用企業的角度來思考，只要作對兩件事──擁有清晰的營運方向，以及找到對的人來執行──那就沒有問題了。」
Mark Zuckerberg: “I think as a company, if you can get two things right--having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff--then you can do pretty well.”
5. 美國脫口秀主持人歐普拉
「正直，就是在即使沒有人注意你的時候，仍然堅持作正確的事。」
Oprah Winfrey: "Real integrity is doing the right thing, knowing that nobody's going to know whether you did it or not."
做擅長的事！》歐普拉１０問：點燃你的熱情
6. 戴爾電腦創辦人麥可．戴爾
「別花太多時間選擇最完美的機會，否則你會錯過它。」
Michael Dell: “Don’t spend so much time trying to choose the perfect opportunity that you miss the right opportunity.”
7. 拍賣網站eBay創辦人皮耶．歐米迪亞
「無論你想打造什麼樣的未來，記得不要計劃一切。當初，蘇聯的5年計劃從來沒有成功過。事實上，所謂的核心計畫，往往正是失敗的主因，它對任何人都沒有好處。」
Pierre Omidyar, founder of eBay "Whatever future you're building, don't try to program everything. Five-year plans never worked for the Soviet Union -- in fact, if anything, central planning contributed to its fall. Chances are, central planning won't work any better for any of us."